Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
The official start of summer brings sun and surf, but it also means that advancement teams are eagerly kicking off their planning for the new academic year. It is critical to be strategic about your annual programming from the onset to maximize your fundraising success.
Are you communicating on repeat? Constantly spinning your wheels to get the right message out there—one that you haven’t said in slightly different ways several times already?
Let’s say you’re not in the midst of a capital or comprehensive campaign. Chances are, you are still raising money, right?
Advancement professionals are well versed in the donor cultivation cycle of identification, qualification, cultivation, solicitation, and stewardship. Equally important are campaign communications strategies that work in tandem to build awareness, engagement, and investment among prospective donors.
The right theme — one that is authentic, meaningful, and has impact — can lift your campaign communications to an entirely new level. And a strong theme coupled with bold visuals will make your case for support memorable and compelling to donors, prospects, and the public.
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