Advancement & Campaigns

Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.

Make Your Case, State Your Case: Tips for writing appealing, succinct, and powerful case statements

Writing is hard work. It takes practice, discipline, focus, and diligence—plus a very thick skin. If you’ve been asked to write your institution’s case for support, you have a tough assignment in front of you that can cause your head to spin. But fear not; I’ve got you. We will get through this together.

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