Advancement & Campaigns

As a communications professional, you juggle communicating with different audiences, different messages, different channels, and different timing. Having a solid communications plan is a must. Double that if different people are involved. Experience shows that if you plan your work, and work your plan, you will not only simplify your life, but will become more effective, too.

If you were ever a Girl Scout, you have finished the line by now: “...one is silver and the other gold.” This friendship adage is true for major capital campaigns. Even while you are communicating with potential major donors, remember to elevate your conversation with existing donors, too.

‘Case for support’ is a centerpiece of a major fundraising campaign. But it’s a phrase with two distinct meanings. A fundraising case for support is a white paper, typically for background use, written by your fundraising counsel. A marketing case for support is an inspiring, outward-facing brochure that tells the story of your need. You need both.

Effective campaign communication uses a variety of channels to engage donors, including case statements, newsletters, events, videos, and emails. Each targets donors at different stages of a campaign and highlights various aspects of the initiative. A campaign website, or microsite, is a dynamic central hub bringing all of this information together.

Strategic and effective reporting builds a community of energized and lasting supporters. An impact report is an opportunity to clearly and concisely remind stakeholders of your mission and show progress through compelling verbal and visual storytelling. You are celebrating success together.