Like a good map on a new-to-you road trip, a communications plan keeps you efficient, effective, and moving in the right direction. Create one and you won’t get lost, despite any unexpected detours that pop up.
Don’t get caught in the tagline trap. A tagline is a three- to four-word phrase designed to relay a brand's value. But can only a few words encompass the full breadth of what you provide, and differentiate you from peers?