Hiring outside help with marketing is on your To Do list. Maybe your school has experienced a decrease in applications and you are looking to refresh your admissions materials, or you have a new head of school with a more strategic vision for marketing.
Schools often ask us which should happen first: strategic planning or branding? Our answer is they should happen in tandem. If you know you need more right-fit families; if you know you need stronger messaging; and if you know you need a brand refresh—doing both projects in synchronization is the most efficient way to get it done.
The official start of summer brings sun and surf, but it also means that advancement teams are eagerly kicking off their planning for the new academic year. It is critical to be strategic about your annual programming from the onset to maximize your fundraising success.
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