Writing is hard work. It takes practice, discipline, focus, and diligence—plus a very thick skin. If you’ve been asked to write your institution’s case for support, you have a tough assignment in front of you that can cause your head to spin. But fear not; I’ve got you. We will get through this together.
In the competitive market in which today’s independent schools operate, prospective families respond best to marketing that is drawn from an authentic, engaging creative platform.
This is a story about a viewbook. About a viewbook doing its job.
In the same way your school needs a visual identity — logo, school colors, typefaces that instantly signal your brand — you likewise need a verbal identity.
Discovery is an energizing and rewarding process for your entire school community that engages all of your constituencies in conversation.
School admissions is a competitive sport, and the game is growing tougher every year. To gain the advantage, the single-most effective investment you can make is in your brand.
Sign up to get the latest insights and inspiration from Leapfrog.
subscribe
