Insights and Inspiration

Your school’s single-most important identifier is your logo. It is the centerpiece of your visual identity. But is it serving you?

As a communications professional, you juggle communicating with different audiences, different messages, different channels, and different timing. Having a solid communications plan is a must. Double that if different people are involved. Experience shows that if you plan your work, and work your plan, you will not only simplify your life, but will become more effective, too.

If you were ever a Girl Scout, you have finished the line by now: “...one is silver and the other gold.” This friendship adage is true for major capital campaigns. Even while you are communicating with potential major donors, remember to elevate your conversation with existing donors, too.

A brand refresh or update is a multilayered project with various deliverables. (Think logo, viewbook, signage, etc.) One element — the creative platform — is the centerpiece. So what is a creative platform and why does it reign supreme?

‘Case for support’ is a centerpiece of a major fundraising campaign. But it’s a phrase with two distinct meanings. A fundraising case for support is a white paper, typically for background use, written by your fundraising counsel. A marketing case for support is an inspiring, outward-facing brochure that tells the story of your need. You need both.

Seize the day! Now is the perfect time to launch a strategic branding refresh for the next cycle of admissions. We know you’re busy, but if you carve out some time now, you can set your school up for an exciting admissions season in the fall.