Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
A capital campaign needs more than a good story to gain support. Your case for support must show your bold vision — a.k.a. renderings that inspire and impress.
A campaign, regardless of dollar amount or number of priorities, is a significant undertaking.
Like a good map on a new-to-you road trip, a communications plan keeps you efficient, effective, and moving in the right direction. Create one and you won’t get lost, despite any unexpected detours that pop up.
Would you consider publishing a misspelled word or a confusing, incomplete sentence? No. Then why publish photography that isn’t the best representation of your school? It's a visual typo!
Campaigns are complex. They are a significant undertaking with numerous components and moving pieces, and they are critical to the growth and vitality of an institution. So how do you articulate campaign complexity?
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