Language gets stale. Design becomes unnoticeable. When you are caught in the daily grind it can be hard to take a step back and develop a new approach using fresh, yet consistent language.
That’s where Leapfrog Group joins in as a partner to examine and provide another pair of eyes. As outsiders coming in, we see the familiar in a whole new light. Oftentimes, this is just the perspective your future capital campaign or annual campaign needs to reinvigorate your donor base.
American University of Beirut, a teaching-centered research university in Lebanon based on the American liberal arts model of higher education, hired Leapfrog Group to conduct interviews virtually with participants around the globe. The result was campaign materials that resonated deeply with current and future supporters by building on mission-based key strengths: leadership, innovation, and service.
Changing the lens can put what you’ve been trying to communicate for years into sharp focus. Let’s generate new ideas together.
