Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
Three is a powerful number when it comes to articulating your school’s brand in a way that is impressionable, memorable, and repeatable.
The pandemic has taught everyone to adapt and find a better approach. At Leapfrog Group, we have found that conducting discovery—the first step of a branding project—on Zoom can be just as effective, or even more effective, than in person.
Every school has a hobbyist photographer among its parents, an art teacher with a digital camera or a marketing staffer with the latest iPhone. With so many opportunities to get photos for free, why do you need to spend your precious few budget dollars to bring a professional photographer to campus?
Schools often ask us which should happen first: strategic planning or branding? Our answer: yes.
Among the hardest-working tools in your marketing toolbox are your brand statements. Brand statements are tightly written phrases that authentically express who your organization is. They are you, in text.
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