Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
Hiring outside help with marketing is on your To Do list. Maybe your school has experienced a decrease in applications and you are looking to refresh your admissions materials, or you have a new head of school with a more strategic vision for marketing.
Schools often ask us which should happen first: strategic planning or branding? Our answer is they should happen in tandem. If you know you need more right-fit families; if you know you need stronger messaging; and if you know you need a brand refresh—doing both projects in synchronization is the most efficient way to get it done.
A name change can be daunting. People are emotionally attached. Not everyone will agree with the final choice. Your new name must authentically reflect your school's identity. Otherwise, the new name can cause confusion, which may create even bigger problems.
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