Strategy & Branding

Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.

Does Your Brand Make a Statement?

Among the hardest-working tools in your marketing toolbox are your brand statements. Brand statements are tightly written phrases that authentically express who your organization is. They are you, in text.

Is Your Logo a Sign of the Times?

Your logo is just one element of your brand, but it’s the one that’s most widely used and seen. The purpose of a logo is to immediately establish brand recognition, from first visiting a website to seeing school pride displayed on a bumper. How and what your logo communicates is not only critical to your brand but also to your prospects, current families, and alums. A well-crafted logo lends trust and credibility to your mission.

How a Creative Platform Elevates Your School’s Brand

In the competitive market in which today’s independent schools operate, prospective families respond best to marketing that is drawn from an authentic, engaging creative platform.

The Five Benefits of Discovery

Discovery is an energizing and rewarding process for your entire school community that engages all of your constituencies in conversation.

Five Tell-Tale Signs That Your Brand Needs a Refresh

School admissions is a competitive sport, and the game is growing tougher every year. To gain the advantage, the single-most effective investment you can make is in your brand.

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