Strategy & Branding

Your school’s single-most important identifier is your logo. It is the centerpiece of your visual identity. But is it serving you?

A brand refresh or update is a multilayered project with various deliverables. (Think logo, viewbook, signage, etc.) One element — the creative platform — is the centerpiece. So what is a creative platform and why does it reign supreme?

When you begin a branding and messaging project, the first—and most important step—is discovery.

Discovery, the first step of a branding project, is an energizing and rewarding process that engages all of your constituencies in conversation and leads to authentic, clear language to communicate your school’s strengths consistently, both internally and to the wider world.

There’s nothing more powerful and persuasive than a referral from a trusted peer-to-peer source. Help your ambassadors process and internalize your school’s brand through an interactive training experience.