Strategy & Branding

You need more than well-crafted prose to engage an audience in the story of your school. You need beautiful, professional photography to draw them in and keep them reading. So start thinking now about booking a multi-day photo shoot in the fall.

Your school’s single-most important identifier is your logo. It is the centerpiece of your visual identity. But is it serving you?

A brand refresh or update is a multilayered project with various deliverables. (Think logo, viewbook, signage, etc.) One element — the creative platform — is the centerpiece. So what is a creative platform and why does it reign supreme?

When you begin a branding and messaging project, the first—and most important step—is discovery.

Discovery, the first step of a branding project, is an energizing and rewarding process that engages all of your constituencies in conversation and leads to authentic, clear language to communicate your school’s strengths consistently, both internally and to the wider world.