Strategy & Branding

Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.

Words are not Enough

You need more than well-crafted prose to engage an audience in the story of your school. You need beautiful, professional photography to draw them in and keep them reading. So start thinking now about booking a multi-day photo shoot in the fall.

At Your Service (or Not?)

Your school’s single-most important identifier is your logo. It is the centerpiece of your visual identity. But is it serving you?

All Hail the Creative Platform

A brand refresh or update is a multilayered project with various deliverables. (Think logo, viewbook, signage, etc.) One element — the creative platform — is the centerpiece. So what is a creative platform and why does it reign supreme?

Discover What Sets You Apart

When you begin a branding and messaging project, the first—and most important step—is discovery.

The Value of Discovery

Discovery, the first step of a branding project, is an energizing and rewarding process that engages all of your constituencies in conversation and leads to authentic, clear language to communicate your school’s strengths consistently, both internally and to the wider world.

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