Branding Built on Your Strengths

Our services drive to one goal⏤helping you communicate your inherent strengths as an institution clearly and authentically. In every project, we integrate smart strategy and bold creative to connect and inspire.

Strategy & Branding

We begin with listening to you—your leadership, donors, staff, board and those who are served by your institution. And using our transformative strengths-based branding model, we create brand language and visuals that authentically and clearly reflect you.


Discovery & Analysis
Institutional Naming
Positioning Statement & Key Messages
Marketing Strategy & Tagline
Logo, Color Palette & Typography
Style & Standards Guide
Guide to the Brand
Brand Rollout Plan & Constituent Training
Signage & Wayfinding
Athletics Branding

Advancement & Campaigns

An effective campaign starts with campaign key messages that are a compelling combination of your institutional brand and your campaign’s unique goals. We partner with you to create fundraising communications that get attention, raise money and cultivate loyalty.


Campaign Communications Planning
Campaign Key Messages
Campaign Theme & Identity
Case Statements
Major Gift Proposals
Campaign Direct Mail
Campaign Microsite
Campaign Video
Recognition Society Identity
Leadership Giving Materials
Annual Giving Materials
Event Packages

Admissions & Marketing

Recruiting right-fit families starts with clear and authentic brand language and visuals that are used consistently in print and online. We work with you to strategically integrate your use of both mediums throughout the recruitment cycle for maximum impact and results.


Marketing & Communications Planning
Search Pieces & Direct Mail
Brochures, Catalogs & Posters
Website Design & Build
Advertising: Print & Digital

A Brand That Motivates

We articulate your brand from a position of strength and conviction and create communications that speaks to your readers from and to the heart.

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