Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.
This is a story about a viewbook. About a viewbook doing its job.
In the same way your school needs a visual identity — logo, school colors, typefaces that instantly signal your brand — you likewise need a verbal identity.
The key to recruiting right-fit families and inspiring donors starts with words—and not just any words.
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Leapfrog Group is an industry leader in communicating the brands of non-profits. Our strengths-based approach sets you apart in both admissions and advancement.