The delicate dance of interweaving mail and email appeals, educational communication pieces, volunteer outreach, events, social media and on campus presence takes time, planning, collaboration and creativity. A deliberate fundraising approach navigates the “asking too much” vs. “not asking enough” conundrum, prevents missed opportunities while gaining efficiencies by being collaborative, and ensures you are prepared to intentionally reach out to prospective donors at the most impactful moments.
3 Keys to an Effective and Purposeful Fundraising Calendar:
The Peyton Manning Children's Hospital at Ascension St. Vincent successfully created a comprehensive plan when combining their annual fundraising with a capital campaign. Their tactical approach resulted in effective communications with their community across all channels throughout the year and had them surpassing their initial fundraising goals.
Summer is the perfect time to start planning!