Commencement, the joyful pinnacle of education, is a prime opportunity to showcase your graduates as ambassadors of your school’s brand. They are living testaments to what makes your school unique and their stories give an organizational brand that human touch.
Three is a powerful number when it comes to articulating your school’s brand in a way that is impressionable, memorable, and repeatable.
The pandemic has taught everyone to adapt and find a better approach. At Leapfrog Group, we have found that conducting discovery—the first step of a branding project—on Zoom can be just as effective, or even more effective, than in person.
Schools often ask us which should happen first: strategic planning or branding? Our answer: yes.
Every school has a hobbyist photographer among its parents, an art teacher with a digital camera or a marketing staffer with the latest iPhone. With so many opportunities to get photos for free, why do you need to spend your precious few budget dollars to bring a professional photographer to campus?
Among the hardest-working tools in your marketing toolbox are your brand statements. Brand statements are tightly written phrases that authentically express who your organization is. They are you, in text.
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