Words are not Enough

By
Lori Woehrle
//
Strategy & Branding

You need more than well-crafted prose to engage an audience in the story of your school. You need beautiful, professional photography to draw them in and keep them reading. So start thinking now about booking a multi-day photo shoot in the fall.

But anyone with a phone can take a photo, right? So why should you hire a professional? Here’s why:

  • A professional photographer has a professional eye. They see with more awareness than most of us. They notice backgrounds and foregrounds, light and shadows, color, glare and more.
  • A professional takes sharp images. You won’t have to work around subjects that are ever-so-slightly out of focus.
  • A professional can capture genuine day-in-the-life photos without distracting students and faculty. They can work more anonymously than well-recognized staff or parents.
  • A professional can work quickly. You can get some 200+ photos from a full-day shoot, filling an image library you can pull from for two or more years.
  • A professional is a photo editing expert. When you hire a professional photographer, you’re hiring an experienced photo editor who can take the science of photography and turn it into art (a computer is the modern darkroom). Every image requires color correction.