Ask yourself the following:
- Does it vary (in color, font, design) depending on which part of your school community is using it? It should not vary, except within certain limited boundaries.
- Is it legible in all formats? Can it be read in digital form? On clothing?
- Is it outdated? Does it contain any words, phrases, or concepts that are no longer in use or simply no longer fit your school’s brand?
- Does it live in a defined system? Logos need parameters. You need clear, accessible guidance on how to present your logo and what not to do.
- Are you using your school’s seal as a logo? Seals have deep meaning behind them and should be reserved for use on official documents. But most are too busy to act effectively as a marketing logo.
