When considering a refresh of your school’s brand, you want to work with a trusted and informed team. You want a partnership — not a self-annointed authority — from those working with you.
Here are ways to recognize whether a company is a true partner:
- They are eager to work with others, be they in-house or outside colleagues.
- They present ideas as concepts that can be shaped, as necessary, to fit your needs.
- They bring you along as their thinking develops, checking in regularly to be sure they are on track.
- They don’t come to you with fully formed results that have been hidden from your view.
- They collaborate with you easily, asking for feedback and incorporating your ideas.