A combination is stronger than the sum of its parts. This certainly holds true in creative partnerships, where ideas, innovation, and fresh approaches are more likely to result from a group effort than a single source.

When considering a refresh of your school’s brand, you want to work with a trusted and informed team. You want a partnership — not a self-annointed authority — from those working with you.

Here are ways to recognize whether a company is a true partner:

  • They are eager to work with others, be they in-house or outside colleagues.
  • They present ideas as concepts that can be shaped, as necessary, to fit your needs.
  • They bring you along as their thinking develops, checking in regularly to be sure they are on track.
  • They don’t come to you with fully formed results that have been hidden from your view.
  • They collaborate with you easily, asking for feedback and incorporating your ideas.