It should not be long (no more than 3 minutes) and it needn’t be complicated. But it should tell the story of why you are raising money in an urgent way that inspires and compels prospective donors to take action.
Here are a few reasons why a video is so important to the success of your campaign:
Videos are engaging. Moving pictures and sound are a powerful method of storytelling. Seeing those involved and hearing the stories of need directly from those involved can draw attention in a way that words on a page cannot.
Videos are flexible. They can be shown to large audiences at an event, be viewable to an individual perusing a website, and can be shown in snippets all over social media. There are a multitude of ways to use a video.
Videos are everywhere. Your donors and prospects live in a video-rich world. They have come to expect hearing stories — including yours — in this ubiquitous format.
Videos are shareable. It’s easy for your supporters to share your story with friends or family when it’s in a video format. Plus it's easy for them to expand your audience by sharing your video(s) on social media, too.
Videos can be cost-effective. Even professional videos don’t have to break the bank. And when they are created in a way that extends your campaign messaging, your return-on-investment will be there.
