A capital campaign needs more than a good story to gain support. Your case for support must show your bold vision — a.k.a. renderings that inspire and impress.

Architectural renderings allow your donors to visualize your goals and see the tangible improvements or advancements that your organization is dedicated to making. Inspired renderings lets the donor see what they’re investing in.

How do you get the best rendering from your architects? Consider them as a member of the fundraising team. Talk with them about what donors are interested in seeing, what gets them most excited about the project, and what aspects of the project align with your campaign priorities. Investing in several high-quality renderings will have long-term rewards.

What your renderings should do:

  • Tell a story
  • Create a sense of enthusiasm for the project
  • Be aesthetically pleasing
  • Accurately reflect your vision
  • Include people using the spaces
  • Inspire donors to share your vision
  • Highlight naming opportunities