A capital campaign needs more than a good story to gain support. Your case for support must show your bold vision — a.k.a. renderings that inspire and impress.
A campaign, regardless of dollar amount or number of priorities, is a significant undertaking.
Does your brand inspire, illuminate, motivate, captivate, and resonate?
Like a good map on a new-to-you road trip, a communications plan keeps you efficient, effective, and moving in the right direction. Create one and you won’t get lost, despite any unexpected detours that pop up.
How do you promote the intangible? How do you convey the energy, innovation, or nurturing community that families feel when they step onto your campus?
Don’t get caught in the tagline trap. A tagline is a three- to four-word phrase designed to relay a brand's value. But can only a few words encompass the full breadth of what you provide, and differentiate you from peers?
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