Here are a few ways to show the love to your annual donors during a campaign, when the spotlight is focused on major gifts:
- Establish giving societies if you don’t already have them. Incentivize donors to step up their support by inviting them to a new gift level, to extend a giving streak, or to add you to their estate plans.
- Refresh the look and feel of your giving societies, if they have been around for a while. Modernize their visuals to give them more punch and presence. Leverage the excitement and energy generated by the campaign to re-capture attention for this type of steadfast giving.
- Create ways to celebrate annual donors. Ask them to stand at in-person events. List them on your website and draw attention to the list. Give them a unique bumper sticker or car magnet. Invite them to sit in a special section (marked with a banner) during sporting events.
