Insights and Inspiration

Sharing best practices and insights about branding, advancing your mission through communications, and inspiring your audiences.

“Make new friends, but keep the old”

If you were ever a Girl Scout, you have finished the line by now: “...one is silver and the other gold.” This friendship adage is true for major capital campaigns. Even while you are communicating with potential major donors, remember to elevate your conversation with existing donors, too.

All Hail the Creative Platform

A brand refresh or update is a multilayered project with various deliverables. (Think logo, viewbook, signage, etc.) One element — the creative platform — is the centerpiece. So what is a creative platform and why does it reign supreme?

Case for Support: A Tale of Two Meanings

‘Case for support’ is a centerpiece of a major fundraising campaign. But it’s a phrase with two distinct meanings. A fundraising case for support is a white paper, typically for background use, written by your fundraising counsel. A marketing case for support is an inspiring, outward-facing brochure that tells the story of your need. You need both.

Carpe Diem

Seize the day! Now is the perfect time to launch a strategic branding refresh for the next cycle of admissions. We know you’re busy, but if you carve out some time now, you can set your school up for an exciting admissions season in the fall.

Discover What Sets You Apart

When you begin a branding and messaging project, the first—and most important step—is discovery.

Why You Need a Campaign Microsite

Effective campaign communication uses a variety of channels to engage donors, including case statements, newsletters, events, videos, and emails. Each targets donors at different stages of a campaign and highlights various aspects of the initiative. A campaign website, or microsite, is a dynamic central hub bringing all of this information together.

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