Insights and Inspiration

When you begin a branding and messaging project, the first—and most important step—is discovery.

Effective campaign communication uses a variety of channels to engage donors, including case statements, newsletters, events, videos, and emails. Each targets donors at different stages of a campaign and highlights various aspects of the initiative. A campaign website, or microsite, is a dynamic central hub bringing all of this information together.

Discovery, the first step of a branding project, is an energizing and rewarding process that engages all of your constituencies in conversation and leads to authentic, clear language to communicate your school’s strengths consistently, both internally and to the wider world.

A dynamic and well-crafted school magazine is tremendously valuable to your school community, your school’s brand, and your school’s advancement team, if used to inform, educate, and inspire.

Strategic and effective reporting builds a community of energized and lasting supporters. An impact report is an opportunity to clearly and concisely remind stakeholders of your mission and show progress through compelling verbal and visual storytelling. You are celebrating success together.

There’s nothing more powerful and persuasive than a referral from a trusted peer-to-peer source. Help your ambassadors process and internalize your school’s brand through an interactive training experience.