You need to make a quick and lasting impression on your prospects and constituents every time you reach out to them. Start the process with a strong visual identity that effectively maximizes your presence in the marketplace. While a seal may hold emotional meaning and tradition, it doesn't make for an effective school logo, and here’s why:
Characteristics of a Seal:
Characteristics of a Logo:
You don’t have to stop using the school seal completely, rather reserve it for the most official and ceremonious occasions. Often your seal can be the springboard for a fresh new identity. Notre Dame High School took the plunge to evolve its seal into a logo and they haven’t looked back since. Not sure if your current logo is keeping pace? Here are some tips on how to tell.