Insights and Inspiration

Are you communicating on repeat? Constantly spinning your wheels to get the right message out there—one that you haven’t said in slightly different ways several times already?

A name change can be daunting. People are emotionally attached. Not everyone will agree with the final choice. Your new name must authentically reflect your school's identity. Otherwise, the new name can cause confusion, which may create even bigger problems.

Let’s say you’re not in the midst of a capital or comprehensive campaign. Chances are, you are still raising money, right?

The pandemic has presented many unforeseen challenges to independent schools, including how they are able to represent themselves in their communications. As a result of mask mandates, schools have gone more than two years without being able to see and capture in photography the beauty of students’ smiles as they engage in learning on campus. Now that those smiles are visible again, make sure your school is getting the right image.

Your athletics logo is a direct extension of your school’s brand. It identifies your team on the field, court or track and is a visual anthem for those proudly rooting for their team. It’s a treasured visual that your school community wants to proudly display—everywhere.

Advancement professionals are well versed in the donor cultivation cycle of identification, qualification, cultivation, solicitation, and stewardship. Equally important are campaign communications strategies that work in tandem to build awareness, engagement, and investment among prospective donors.