The first art museum and school in the United States, PAFA is immersed in tradition yet an embodiment of the present and future of American art
Discovery and Planning
Campaign Theme
Campaign Identity
Photography
Campaign Stationery
Campaign Case Statement
Campaign Direct Mail
Major Gift Proposals
Annual Giving Direct Mail
“PAFA First: For the Future of American Art” intentionally did not include the word “campaign.” The focus for this theme rests squarely on all of the firsts for which PAFA is responsible while employing a call to action to donors and prospects to remember PAFA first when prioritizing their philanthropic giving.
The case statement and supporting materials feature messaging showing that PAFA has been contemporary throughout time, and the color palette and use of photography reinforce that key message. A vibrant pink as the primary color, paired with photography that communicates modernity and a forward-looking perspective, combined with copy that pays homage to both past and present, resulted in a compelling and authentically PAFA publication.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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