Main Line Health

Advancement communications for a top health system located in suburban Philadelphia that offers the best in care, research, and education

Each entity within the Main Line Health system has its own distinct strengths and offerings for families in the Philadelphia region, from its four highly respected acute care hospitals and its premier facility for rehabilitative medicine to its institute for medical research, health centers, and multi-specialty physician network. While the system’s brand must be used consistently, each entity needed to communicate its core strengths to patients and supporters. Leapfrog created advancement communications that elevated each entity’s distinct value in its community while remaining true to the Main Line Health messaging and visual identity. This cohesive and memorable suite of communications helped garner support for the mission and engendered loyalty to both the hospitals and the health system.

Deliverables & Services

Magazines
Annual Reports
Case Statement
Campaign Report on Success
Campaign Theme
Campaign Identity
Campaign Direct Mail
Campaign Newsletters
Recognition Society Identities
Recognition Society Brochures
Planned Giving Brochure
Personalized Stewardship Videos

Reporting Campaign Success

The completion of a comprehensive campaign, and an event to celebrate its investors, provided an opportunity to inform, cultivate, and steward the individuals who made Lankenau Medical Center one of their philanthropic priorities. A Report on Success featured full page stories about important programs and discoveries at Lankenau, each sponsored by a donor. This provided an additional opportunity to support the Medical Center’s work while communicating the impact of contributions to the campaign.

Health system capital campaign donor report
Health system capital campaign annual report
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Recognizing Leadership Contributions

A comprehensive project to create recognition societies began with discovery interviews and peer research. The result was a suite of materials that reflects the motivation for giving articulated by loyal donors. From a legacy society and cumulative giving society to a planned giving society and leadership giving society, the publications communicate to potential donors the power of their investment in the present and future of the institution.

Health system donor recognition brochure
Hospital patient newsletter
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“The Leapfrog team made the process of rebranding and redesign of our materials a truly rewarding exercise, and we were thrilled with the finished products. Leapfrog thoroughly researched our school, listened intently in focus group sessions, and captured the essence of our institution. I wholeheartedly endorse them and value their professionalism, availability, reliability, and their passion to exceed expectations.”
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A Fitting Campaign Theme

Bryn Mawr Hospital has a long history in its community and any given family living nearby has relied on the hospital for care of new mothers, aging grandparents and every healthcare need in between. “For Every Generation,” is a campaign theme that resonated deeply with families in the community and inspired support at all levels of giving, from leadership to annual gifts.

A Fitting Campaign Theme

Bryn Mawr Hospital has a long history in its community and any given family living nearby has relied on the hospital for care of new mothers, aging grandparents and every healthcare need in between. “For Every Generation,” is a campaign theme that resonated deeply with families in the community and inspired support at all levels of giving, from leadership to annual gifts.

Health system capital campaign case statement newsletter
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“I’ve been working with Leapfrog for so long and on such a wide variety of projects, I often forget that they aren’t a part of our team. They have been and are a true extension of my staff. Whatever we’re working on together—whether it’s recognition societies, magazines, or campaigns—I know that the product will be exceptional.”
David Phillips
Lankenau Medical Center
Health system photography
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