This common understanding–which begins with authentic and consistent brand messaging–is the foundation for successfully attracting right-fit families, raising money, and securing the reputation and future of the institution. But as important and foundational as messaging is, your school’s brand is only as strong as your ability to share it effectively through a creative platform.
What is a Creative Platform?
When the four elements of a creative platform strategically work together, it allows your message to authentically and effectively stand out in the marketplace—to be seen and heard clearly by prospective families and donors. And subsequently, when staff can respond more proactively to the marketing needs of their institution, it frees up their time for strategy, planning, and evaluation.