A vibrant, joyful and ambitious Quaker school
Abington Friends School (AFS) welcomes students aged three to grade 12 into a community that approaches education with bold convictions. As a Quaker school, AFS believes that each student in their care is gifted with remarkable potential and is therefore driven by a shared commitment to diversity, equity and social progress. Because of their location in suburban Philadelphia, a hub for Quaker education, the AFS team sought to distinguish themselves based on their unique strengths and create greater awareness in the marketplace. A deep dive into their school culture revealed their ambitious spirit, rooted in both a deep belief in education as a force for social progress and in their capacity as a school to prepare students to be kind and wise and face the future with a sturdy sense of self.
Discovery and Analysis
Verbal Identity
Guide to the Brand
Photography
Creative Platform
Viewbook Package
Search Pieces
Advertising
Website Content and Artwork
Strategic Plan
Abington Friends School joyfully embodies its mission and the principles that guide Quaker education–integrity, stewardship, simplicity, equality, peace and community. As a result, the school’s verbal identity reflects their commitment to students to nurture the skills and strengths for the lifelong work of understanding our world in all its complexity and the tools it takes to make a difference in a world that needs them.
The creative platform, Bold Convictions, encapsulates the ethos of the AFS learning community in just two simple but powerful words that reflect a belief in the human capacity for goodness and growth and the power of education to activate that goodness and growth. The creative platform is supported by ten brand statements, or bold convictions, that include: to embrace ambition with integrity; to seek intellectual adventure; to venture farther and wider; to follow curiosity wherever it leads; to understand more deeply; to find joy in the work of learning; to be a force for justice; to recognize the power of diversity; to build a sturdy sense of self; and to find the good in ourselves and others.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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