A vibrant, joyful and ambitious Quaker school
Discovery and Analysis
Verbal Identity
Guide to the Brand
Photography
Creative Platform
Viewbook Package
Search Pieces
Advertising
Website Content and Artwork
Strategic Plan
Abington Friends School joyfully embodies its mission and the principles that guide Quaker education–integrity, stewardship, simplicity, equality, peace and community. As a result, the school’s verbal identity reflects their commitment to students to nurture the skills and strengths for the lifelong work of understanding our world in all its complexity and the tools it takes to make a difference in a world that needs them.
The creative platform, Bold Convictions, encapsulates the ethos of the AFS learning community in just two simple but powerful words that reflect a belief in the human capacity for goodness and growth and the power of education to activate that goodness and growth. The creative platform is supported by ten brand statements, or bold convictions, that include: to embrace ambition with integrity; to seek intellectual adventure; to venture farther and wider; to follow curiosity wherever it leads; to understand more deeply; to find joy in the work of learning; to be a force for justice; to recognize the power of diversity; to build a sturdy sense of self; and to find the good in ourselves and others.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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