Far Hills Country Day School

A co-educational private school for preschool through grade eight where students are empowered to grow inward, outward, and upward

Far Hills Country Day School is situated on an expansive 54-acre campus in the competitive independent school market of northern New Jersey. We began the discovery process in March 2020, just as all meetings became virtual due to Covid-19. As a result of well-attended and insightful virtual sessions, we created a verbal identity that the entire school community could embrace. The key messages highlighted the school’s unique strengths—a shared focus on academic excellence and emotional intelligence (IQ+EQ), a growth mindset resulting from a strengths-based, experiential approach to learning, and an environment where students grow inward, outward, and upward.

Deliverables & Services

Discovery and Analysis

Verbal Identity

Guide to the Brand

Creative Platform

Viewbook Package

Social Media Advertising

Signage

A Personal Approach to the Brand

A Guide to the Brand, and a companion Zoom-based workshop, provided the foundation for faculty and staff to be able to internalize the key messages and make them their own by using personal experiences as proof points. The training was energizing and inspirational for the entire school community.

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A Creative Platform that Moves

The Far Hills creative platform—Inward, Outward, Upward—became the unifying concept and a strategic approach to creating advertising, web content, admissions materials, and more. It included carefully written brand statements in headline form paired with inspiring visuals that work as a cohesive system for telling the Far Hills story.

A Creative Platform that Moves

The Far Hills creative platform—Inward, Outward, Upward—became the unifying concept and a strategic approach to creating advertising, web content, admissions materials, and more. It included carefully written brand statements in headline form paired with inspiring visuals that work as a cohesive system for telling the Far Hills story.

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We were searching for that “dream agency”–the one that had an exceptional portfolio and the success stories to back it up, the one that listened intently and understood deeply, the one that got “it” and got “us” and would hit every mark. We found that in Leapfrog. Thank you for helping us rediscover our strengths and become our best self. ”
Stacy Ducharme
Far Hills Country Day School
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A Brand That Inspires

We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.

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