Boldly AUB: The Campaign to Lead, Innovate, and Serve, the most ambitious campaign in AUB and the region’s history
Discovery and Analysis
Campaign Verbal Identity
Campaign Theme
Campaign Identity
Campaign Style Guide
Communications Strategy
Campaign Case Statement
Companion Case Statements
Naming Opportunities Brochures
The campaign theme combines the school’s core strengths and the passion, curiosity, and courage with which it approaches its future. This theme is expressed visually in a campaign logo that is both modern and forward looking.
A campaign case statement booklet combines content and visuals that show AUB’s substantial impact on the region—from the positions their graduates hold, to outreach initiatives in the community, to the active research and medical care they provide—and makes the case for leadership support for each of the priorities. The creative process was informed by the school’s focus on encouraging curiosity, questioning, and open discussion as a means of developing ideas that might help all—as their motto states—have life, and have it more abundantly.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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