Malvern Preparatory School

An independent college prep education in a culture defined by Augustinian values

Malvern Prep, located in suburban Philadelphia, garners lots of media attention for its stellar athletics, but those on the inside know the school is so much more than sports. A branding and messaging project uncovered and illuminated the bigger, more accurate picture: that Malvern students, empowered by a loving community, achieve at the highest levels individually and collectively⏤in academics, athletics, arts, and service⏤as they become men who lead with humility and heart.

Deliverables & Services

Discovery and Analysis
Verbal Identity
Guide to the Brand
Creative Platform
Photography
Viewbook Package
Search Pieces
Advertising
Website Content and Artwork
Video Content and Artwork

Clear, Authentic Language

A Guide to the Brand was an essential tool for faculty and staff, parents, and board members as they embarked on their role as brand ambassadors. It provided them with the clear, authentic language they needed to describe the essential difference between Malvern and peer schools in both official and everyday conversations.

Branding for independent school
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“The Leapfrog team made the process of rebranding and redesign of our materials a truly rewarding exercise, and we were thrilled with the finished products. Leapfrog thoroughly researched our school, listened intently in focus group sessions, and captured the essence of our institution. I wholeheartedly endorse them and value their professionalism, availability, reliability, and their passion to exceed expectations.”
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A Creative Platform

The visual representation of the Malvern brand included the use of a “/” to show that the school is “both/and”—Independent/Augustian, and that this valuable combination is what is at the core of Malvern’s strength as an educational institution.

A Creative Platform

The visual representation of the Malvern brand included the use of a “/” to show that the school is “both/and”—Independent/Augustian, and that this valuable combination is what is at the core of Malvern’s strength as an educational institution.

Branding for independent school
Branding for independent school
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“Our experience with Leapfrog Group has been stellar. The team took the time to understand our school—the community, our mission, and our values. In the end, they were able to provide a product that articulates who we truly are and differentiates us as an institution.”
Allison Hall
Malvern Preparatory School
Photography for independent school
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A Brand That Inspires

We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.

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