Lycée Francais de New York

An authentic French education imbued with the American spirit of creativity, optimism, and ingenuity

Lycée Français de New York offers students from Nursery through twelfth grade a classic yet innovative, fluid yet foundational, bilingual bicultural curriculum. Located in New York City, the school community is a mix of French expats and New York families who are drawn to the internationally recognized Lycée education. This population of prospective families dictated admissions materials that spoke to both audiences clearly and cohesively. The result was copy and visuals that authentically reflected the Lycée’s core strengths: internationally recognized rigor, a culturally vibrant community, and a universally integrated experience.

Deliverables & Services

Discovery and Analysis
Marketing Platform
Viewbook Targeted Viewbook Inserts
Photography

Foundational Communications

Three targeted companion inserts are part of the viewbook package, including this brochure for Nursery, Pre-Kindergarten, and Kindergarten. This foundational piece helps prospective right-fit families understand the first steps toward bilingualism and how that is central to an education at the Lycée.

Independent school search piece
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“The Leapfrog team made the process of rebranding and redesign of our materials a truly rewarding exercise, and we were thrilled with the finished products. Leapfrog thoroughly researched our school, listened intently in focus group sessions, and captured the essence of our institution. I wholeheartedly endorse them and value their professionalism, availability, reliability, and their passion to exceed expectations.”
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A Tagline, a Theme, and a Viewbook

“In the world, of the world, for the world,” became the theme for the viewbook and also served to creatively reinforce the more factual information that was included. Throughout each section of the viewbook, these phrases are repeated, featuring specific examples of how a Lycée education provides students with a comprehensive experience that prepares them to be independent thinkers, innovators, and leaders. The theme is drawn from the school’s tagline “Citizens of Culture and Courage,” which provides both inspiration and a foundation for the content, photography, and design.

A Tagline, a Theme, and a Viewbook

“In the world, of the world, for the world,” became the theme for the viewbook and also served to creatively reinforce the more factual information that was included. Throughout each section of the viewbook, these phrases are repeated, featuring specific examples of how a Lycée education provides students with a comprehensive experience that prepares them to be independent thinkers, innovators, and leaders. The theme is drawn from the school’s tagline “Citizens of Culture and Courage,” which provides both inspiration and a foundation for the content, photography, and design.

Independent school viewbook
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Committed to bilingual French and American education of the highest standard, our mission is to prepare students of many origins to be thinkers, innovators and leaders, at home in the world. We inspire and encourage each student to excel and seek academic and personal challenge, to discover interests and fulfill talents, to embrace diversity and build community, to uphold integrity and contribute to making a difference.
Independent school viewbook
Independent school photography
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