French International School of Oregon

An independent, language immersion, and IB World school that had evolved and needed a unifying name and brand expression that fit

French International School of Oregon had evolved in various ways over its 44 years, including the creation of a middle school, the addition of an immersive curriculum, the acquisition of a new campus site, and the adoption of an International Baccalaureate (IB) philosophy and framework. But its names — two different names were in use — and brand expression did not reflect the contemporary identity of a united early childhood through grade 8 school. The school needed a unified name and a clear, authentic way to talk about itself from a position of strength. Time spent engaging with the school community revealed it uses language as a powerful tool for learning, educating its students from a global perspective that prepares them to engage with inclusivity, achieve with integrity, and excel with distinction.

Deliverables & Services

Discovery and Analysis

Positioning Statement

Verbal Identity

School Name 

Logo 

Guide to the Brand

Creative Platform

Strategic Plan

Photography

An Authentic Brand

In a few words, French International School of Oregon (formerly the French American International School) accurately and concisely describes this unique school. The new name connotes the school is an entity that is connected to a broader network of French International schools and places the school geographically in the world.

Intentionally drawing inspiration from the French artist Henri Matisse, the new logo is a timeless symbol that accurately reflects how French International School of Oregon educates students from a global perspective. The logo is visually impactful by offering different perspectives—one might see the earth and stars, or nurturing hands around the earth, or a child’s arms reaching for the stars, symbolizing their aspirations—each perspective leaving a lasting impression.

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The French International School of Oregon’s creative platform—A Global Mindset—became the unifying concept and a strategic approach to creating advertising, web content, admissions materials, and more. It included carefully written brand statements in headline form paired with inspiring visuals that work as a cohesive system for storytelling.

The French International School of Oregon’s creative platform—A Global Mindset—became the unifying concept and a strategic approach to creating advertising, web content, admissions materials, and more. It included carefully written brand statements in headline form paired with inspiring visuals that work as a cohesive system for storytelling.

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From start to finish, working with Leapfrog Group was an outstanding experience. They developed a rebranding package that authentically represents our school, modernizes our look, and positions us for the future. Throughout our time working with them, they listened to our feedback, answered our questions, and worked diligently to ensure they created the highest-quality product possible. The pieces they produced for us are exciting and inspiring as we solidify ourselves in a competitive market.
Scott Hardister
Head of School
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