A diverse and vibrant convergence of ideas, cultures, arts, and athletics on 96 acres overlooking the Hudson River, just 12 miles from New York City
The Masters School’s motto, Do It with Thy Might, was ubiquitous around campus, yet there was a vast difference among members of the community regarding how to articulate its meaning when communicating with prospective families and the general public. As a result, the theme “Discover Your Might,” was created, which featured language and visuals that reflected the depth and breadth of “might” within the context of The Masters School community. “Discover Your Might” was presented in exciting and unexpected ways on every spread of a viewbook and other recruitment materials, differentiating Masters from its peers and competitors.
Discovery and Analysis
Guide to the Brand
Using Masters’ trademark purple as a lens, a vibrant tapestry of images was used to demonstrate the meaning of might at Master’s. Bold headlines provided the opportunity for a quick read and a lasting impression.
Drawn from the overarching theme, a targeted brochure was created to announce new options for boarding students. An important strength of the Masters community is the ability to bring the world to the school and the school to the world. The vibrancy of the campus and the cohesive community of day students and boarders are highlighted in this recruitment piece to show that Masters has been, and continues to be, a destination from near and far.
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