An intentionally different approach to a college-prep education
Discovery and Analysis
Verbal Identity
Guide to the Brand
Marketing Platform
Photography
Viewbook Package
Strategic Marketing Plan
Strategic Plan Brochure
The Crefeld School used a Guide to the Brand as a resource when working with their faculty and staff to share the school’s key messages and encourage consistent use of the language. An interactive training session generated enthusiasm and pride, as participants were encouraged to share how their everyday experiences at Crefeld stemmed from these key strengths.
The Crefeld viewbook package consists of three parts: a “main” book that illustrates the strengths of the Crefeld experience; a poster that features members of the Crefeld community through candid photos and personal bios that include phrases like “aspiring therapy dog trainer” and “master of walking in heels;” and a piece that visually highlights the school’s values. All three pieces are “intentionally different” in format and style, with features like a hand-sewn binding that reflects the school’s service project to sew toys for The Children’s Hospital of Philadelphia.
We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.
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