An independent school that empowers students in an environment where they are known—by teachers, each other, and themselves
Saint Mary’s Hall in San Antonio, Texas, boasts rigorous academics, along with robust arts and athletics offerings for all students at an early age, but in order to draw right-fit families, the school needed to be able to clearly articulate the more intangible value-add to prospective families in the area. A discovery process uncovered that intangible that underlies all aspects of a Saint Mary’s Hall education: the feeling of being seen and known by everyone in the community. Students articulated this during discovery interviews, and it was consistently echoed by parents, teachers, and alumni, which resulted in the marketing platform, Know and Be Known.
Discovery and Analysis
Visual Identity for Athletics
Guide to the Brand
A Guide to the Brand, which highlights the school’s positioning statement and three key messages, allowed everyone in the community to take an active role in communicating a consistent message about the strengths of Saint Mary’s Hall.
The viewbook package created for Saint Mary’s Hall defined, in words and images, the marketing platform “Know and Be Known.” Because the book was organized around three essential themes: Know One Another: Know Yourself; and Know the World, the reader is guided through the natural progression of the student experience at the school. Because they are known by teachers and peers, students come to know themselves. Because they know themselves, they can better know the world around them and graduate poised to achieve their individual goals, find personal fulfillment, and contribute to the greater good.
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