American University Washington College of Law

A top law school located in the nation’s capital, AUWCL and its students “Champion What Matters” locally, nationally, and internationally

AUWCL offers an excellent legal education in all areas of the law. It is perhaps best known for renowned programs in experiential learning, international law, law and government, intellectual property, health law, business, and gender and the law. Despite having strong programs, the college believed it had room to be more visible to prospective students. It also believed that alumni⏤a vital part of the college’s close community⏤could be more engaged with the life of AUWCL.

Deliverables & Services

Alumni Magazine
Annual Fund
Marketing Materials
Style Guide

A Focus on Rankings

Leapfrog Group created print and digital marketing materials directed toward law school deans, attorneys, and others who participate in U.S. News and World Report rankings process. AUWCL rose in the rankings, with its specialty programs ranking particularly high. Efficiently serving dual purposes, the print materials were also adopted and used by the admissions team.

University law school program brochure
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Renewed Energy Among Alumni

Leapfrog Group redesigned AUWCL’s alumni magazine, which had been dormant for five years. We continue to provide support for the magazine by writing articles, editing text, designing features, creating layouts, and proofreading. The renewed magazine has been well-received by alumni and the school’s donors.

University law school trial advocacy brochure
University law school rankings brochure
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AUWCL has risen 10 positions in the overall U.S. News and World Report rankings of law schools since Leapfrog Group began creating the school’s marketing materials.
University law school ads
University law school alumni magazine
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