Perkiomen School

A day and boarding school that breaks from tradition and evolves to meet the needs of an ever-changing world.

Deliverables & Services

Discovery

Viewbook Package

Admitted Students Package

Athletic Branding and Style Guide

Campaign Communications

Although founded in 1875, Perkiomen School is far from your traditional day and boarding school. Located 45 minutes north of Philadelphia, the school offers a forward-thinking curriculum designed to support its students as they risk to become their best. Appealing to students near and far, the marketing materials needed to embrace the spirit and energy felt on campus. Bold, self-expression is encouraged at the school, so it was important to take that same bold approach when creating the viewbook package to attract like-minded students.

Risk becoming your best

If we expect our students to take risks, let's show them what we mean. Pulling from posts on Instagram and Facebook, the admissions materials are flooded with authentic, in-the-moment images, interspersed with professional, day-in-the-life photography. The visuals are paired with meaningful examples of how Perkiomen School offers an environment that supports its students as they risk becoming their best.

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Panther Pride

Perkiomen School offers a wide range of sports and needed a brand system that was layered and flexible. We created several elements for the brand system including a formal logo lockup, variations that are sport specific, and icons that can be used by the community at large to display their Panther Pride.

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I am grateful for the opportunity to collaborate with the team at Leapfrog, and I know that this firm was the right choice – professionally and personally – because I am excited and reinvigorated to tell the Perkiomen story. Throughout the process, Leapfrog truly listened and responded thoughtfully and creatively, supporting our decisions while helping us to maximize our impact. Each time I review or share our package, what stands out to me is how Leapfrog has beautifully articulated not only who we are as an institution, but who are students are – now – and how they’ll be prepared for the future. To be able to work with a team that truly “gets you” is invaluable.
Bernadette Kovaleski
Director of Marketing & Communications
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A Brand That Inspires

We articulate your brand from a position of strength and conviction and create communications that speak from and to the heart.

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Leapfrog Group is an industry leader in communicating the brands of non-profits. Our strengths-based approach sets you apart in both admissions and advancement.

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