Insights and Inspiration

A combination is stronger than the sum of its parts. This is especially true in a large endeavor such as a major fundraising campaign, when an organization seeks help from fundraising counsel, expert communicators, and marketing professionals.

A combination is stronger than the sum of its parts. This certainly holds true in creative partnerships, where ideas, innovation, and fresh approaches are more likely to result from a group effort than a single source.

In today’s world, if you are marketing a major fundraising campaign, a campaign video is a must-have. A professional video that can be shown in full or in part will be a marketing tool you will reach for time and again.

You need more than well-crafted prose to engage an audience in the story of your school. You need beautiful, professional photography to draw them in and keep them reading. So start thinking now about booking a multi-day photo shoot in the fall.

Your school’s single-most important identifier is your logo. It is the centerpiece of your visual identity. But is it serving you?

As a communications professional, you juggle communicating with different audiences, different messages, different channels, and different timing. Having a solid communications plan is a must. Double that if different people are involved. Experience shows that if you plan your work, and work your plan, you will not only simplify your life, but will become more effective, too.