Tara Hoover


Tara is passionate about design, and equally passionate about a balanced life that provides both structure and creative freedom. Working with the Leapfrog Group team provides her the opportunity to fuel both, and she looks forward to each collaboration.

Tara loves diving into a project with colleagues and clients who share a mutual respect for the brand, and the process of working together. She's curious and pragmatic; asking strategic questions and obsessing over the details. With a broad design sensibility, she balances aesthetic flair with a disciplined approach to create unique designs that are both impactful and functional. A lover of negative space, her style can be described as clean, sophisticated and refined. Whether she's working in print or on the web, Tara delivers pixel-perfect work built on smiles and teamwork.

Tara has more than 20 years of design experience in both the corporate and non-profit sectors, particularly in higher education. Accessibility, communication and organization are her superpowers for a successful project.

When she's not creating, Tara's giving back to her community. She serves on the Graphic Design Advisory Board at her alma mater, where she provides insight on industry trends and regularly speaks to students. On weekends you'll find her and her chocolate lab Juno volunteering as a certified therapy dog team, alleviating stress and making a positive impact on the people they meet.