Lia has affinity for typography, color and happy clients, all three of which she encounters regularly when working with Leapfrog Group. With elegance, sophistication, relentless attention to detail, and a fresh eye every time, Lia insightfully distills the identity of each client into a refreshing design.
She concisely, clearly, and strikingly conveys its essence. In addition to her natural ability to create designs that are aesthetically beautiful, she pursues each project with a keen strategic purpose, ensuring that its impact is lasting and profound. With poise and professionalism, she adeptly navigates even the most complex projects.
She particularly enjoys the creative rapport she shares with fellow designer and Leapfrog Group Principal Nancy McDonald, as well as other team members. She loves bouncing ideas back and forth until together, they find the best creative solutions.
Lia draws on more than 20 years of design experience, 16 of them spent on staff with Kelsh Wilson Design. In that time, she has built productive, long-term relationships with clients. Having partnered with many mission-based organizations, she has honed her expertise in the non-profit world, in admissions and development communications for K–12, as well as higher education.
When she’s not creating beautiful designs with Leapfrog Group, Lia can be found enjoying time with her two young daughters. She also loves tending her garden, playing tennis, and going for walks with her Golden Retriever puppy, Roxy.