Karen Brooks


Curious by nature, Karen considers herself a professional question-asker. Beyond absorbing all the details she can about a client’s programs and services, she drills down to uncover the personal stories that give an organization its heart and soul.

Her efforts to develop a deep understanding of an institution’s people—both employees and constituents—enable her to craft compelling, highly customized communications pieces that resonate with audiences while also advancing strategic goals.

In addition to using her humanistic approach, Karen strives to connect the dots between clients’ work and current social and cultural conversations. She believes the best and most impactful stories are those that illustrate an organization’s role in its immediate community while also capturing its relevance in a broader context.

Prior to joining Leapfrog Group, Karen spent many years as a writer/editor in the advancement office at Thomas Jefferson University, overseeing development and alumni publications. A master’s degree in journalism and a stint as a copyeditor with a suburban daily newspaper provided the foundation for her writing and editing career.

When she’s not working, Karen enjoys spending time with her husband and young son and their menagerie of pets. She is also a longtime volunteer with a local animal welfare organization, serving as a “rescue dog running buddy” who helps shelter dogs get the exercise they need while they await adoption by their forever families.